Lollipop Chainsaw

Gimme a K! 
Gimme an I! 
Gimme an L! 
Gimme an L! 

For Lollipop Chainsaw I wanted to communicate tfw you lead the pep rally by day and bludgeon zombie brains by night. It’s hard to balance life as a National Merit Scholar, Homecoming Queen, ASB President, and zombie slayer, but the true meaning of friendship is having a BFF who will pick zombie intestines out of your hair as she curls it for prom.

This “choose your fighter” campaign explores the duality of femininity as it encourages girls to play together and “be-e aggressive” in the name of #SquadGoals and saving the world.